ISE 2025: One last Demo
3 min

ISE 2025: One last Demo

My yearly visit to the Pro-Audio trade show that happens in Barcelona. This was a special one.

I’ve attended the trade show every year since joining HOLOPLOT in 2022. In 2025, though, it had a different weight. After Sphere/MSG acquired the company in 2024, we started 2025 with the news that our strategic focus would shift: we would no longer pursue the wider market, but concentrate on Sphere and a handful of specific strategic projects.

So the whole circus (demo rooms, booths, the entire trade-show machinery) was being assembled for the last time, at least for the foreseeable future. For many colleagues, it was also a goodbye.

These are some snapshots of those days.

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